Skip to content
Free Shipping on all orders
Free Shipping on all orders

Award Winning Testing

medium skin female presenting person wearing white lab coat and blue rubber gloves working on machine in lab

In June 2021, NOW received the NutraIngredients-USA Editors Award for Industry Initiative of the Year for shining a light on quality problems with some supplements sold on Amazon. Results of NOW’s systematic testing of select high-value products on Amazon received widespread trade media coverage, and other organizations began investigations. At the end of 2020, Amazon announced strict new requirements for supplement sellers and fine-tuned them with industry feedback. While Amazon has not stated that NOW’s exposé was the impetus, the timing suggests a correlation.

Supplement Category Testing Results

The following are product categories in which NOW Purchased a variety of products from different brands sold on Amazon and tested them along with our own products. You can read the results of each category testing via the links below.

Stay tuned to for continued updates.