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Quality Safety

Quality Natural Products

As a leading natural products company, our dedication to superior quality at value prices has propelled us from a local health food store to an industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more.


What Quality Natural Products Means at NOW

Natural at NOW means products are sustainable, plant-derived, and finished as close to nature as possible without any harmful substances.

What Does Natural Mean?

High-Quality Starts with Clean Ingredients

Our strict requirements for ingredient quality and comprehensive scientific processes ensure that every lot of ingredients accepted into our facilities meets our stringent specifications.

Clean Ingredients

Comprehensive Levels of Testing

Our state-of-the-art, in-house laboratories test everything from raw ingredients to finished products to ensure that what’s on the label is in the bottle or package.

Comprehensive Testing

Superior Manufacturing

NOW meets and exceeds the FDA's CGMPs to underscore our commitment to quality. NOW was one of the first companies to be CGMP certified by a third party.

Superior Manufacturing

Third Party Certifications

USDA Organic

Non-GMO Project Certified

Certified Gluten Free


UL Dietry Supplement Certification

Cruelty Free

Informed Sport

Kosher (Triangle K)

"I think the biggest indicator of how good a company is, is whether or not you'd feel comfortable giving the product to your own family, and I can tell you unequivocally that I feel very confident giving these products to the people I love."

-Aaron Secrist, NOW’s Executive VP of Quality


Echinacea Part 1: Wild Crafting | NOW Path to Product Quality

Echinacea Part 2: Roots to Raw Materials | NOW Path to Product Quality

Echinacea Part 3: Quality on the Shelf | NOW Path to Product Quality

Award-Winning Testing

In June 2021, NOW received the NutraIngredients-USA Editors Award for Industry Initiative of the Year for shining a light on quality problems with some supplements sold on Amazon.

Award Winning Testing

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.