Quality Natural Products
As a leading natural products company, our dedication to superior quality at value prices has propelled us from a local health food store to an industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more.
THE NOW PROMISE: QUALITY, SUSTAINABILITY, AND TRANSPARENCY
Third Party Certifications
USDA Organic
Non-GMO Project Certified
Certified Gluten Free
GMP
UL Dietry Supplement Certification
Cruelty Free
Informed Sport
Kosher (Triangle K)
"I think the biggest indicator of how good a company is, is whether or not you'd feel comfortable giving the product to your own family, and I can tell you unequivocally that I feel very confident giving these products to the people I love."
-Aaron Secrist, NOW’s Executive VP of Quality
OUR PROCESS FROM START TO FINISH
Echinacea Part 1: Wild Crafting | NOW Path to Product Quality
Echinacea Part 2: Roots to Raw Materials | NOW Path to Product Quality
Echinacea Part 3: Quality on the Shelf | NOW Path to Product Quality
Award-Winning Testing
In June 2021, NOW received the NutraIngredients-USA Editors Award for Industry Initiative of the Year for shining a light on quality problems with some supplements sold on Amazon.
Award Winning Testing*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.